Marketing Relations
Abby was featured in the RRStar
Abby is currently the Marketing Director for central Arkansas' top florist. She is responsible for maintaining their brand identity, website content, product photography and promotion, social media, and business development strategies.
Abby was previously the Marketing Coordinator at Altra Industrial Motion. She was the corporate project manager for marketing related materials supporting 22 brands and their publicly traded parent company worth over $650 million.
Her role included placing the advertising spots and printed literature orders, coordinating dozens of global trade shows, assisting with graphic design, company photography and application profiles/articles.
She recently helped develop, finalize and implement a detailed corporate brand standards guide, attended a Kaizen event in Chambersburg, PA to become more knowledgeable with Altra's lean business model and is now a certified Six Sigma White Belt.
Job tasks included:
Abby is now a freelance Social Media Strategist for Altra.
Abby was previously the Marketing Coordinator at Altra Industrial Motion. She was the corporate project manager for marketing related materials supporting 22 brands and their publicly traded parent company worth over $650 million.
Her role included placing the advertising spots and printed literature orders, coordinating dozens of global trade shows, assisting with graphic design, company photography and application profiles/articles.
She recently helped develop, finalize and implement a detailed corporate brand standards guide, attended a Kaizen event in Chambersburg, PA to become more knowledgeable with Altra's lean business model and is now a certified Six Sigma White Belt.
Job tasks included:
- Ensuring quality printing of company literature (brochures, catalogs, service manuals, magazines, etc.)
- Proofreading all marketing materials
- Coordinating trade show booths - from scaling all items in 3D renderings to organizing the shipment of over 50,000 lbs. of product into a booth
Abby is now a freelance Social Media Strategist for Altra.
Click the link below to view Abby's resume.
Click the links below to read Abby's full Rockford Register Star feature
|